Wood & Lee lawyers represent clients in marketing, advertising and consumer product regulatory issue, drawing upon expertise in these areas with the related fields of intellectual property, entertainment, competition, free speech and privacy law. We believe in providing our clients with consistent excellence in our work, exceptional breadth and depth of expertise, and forward-thinking solutions to their legal challenges.
Our lawyers advise clients of all sizes operating in a wide array of industries, such as:
- Food and beverages
- Natural health products and medical devices
- Toys, video games and other products for children
- Electronics, textiles and other consumer goods
- Household, consumer and personal care products
- Film, television and the internet
- Advertising, promotion and public relations
- Industry-leading expertise
Our lawyers advise on a full range of marketing, advertising, promotion, packaging, and regulatory issues. We provide thorough advertising review and clearance services from concept through to creation, addressing issues such as false and misleading advertising, claim substantiation, and defending (or bringing) advertising challenges from consumers, competitors, or regulators. Our lawyers have extensive experience drafting and negotiating agreements associated with marketing and advertising-related programs including agency-client, promotional, sponsorship, talent, charitable, confidentiality, and rights licensing agreements.
Wood & Lee clients advertise in all types of media and we are well positioned to bring you practical and knowledgeable advice for all of your promotional activities whether in traditional broadcast, print, or other media or in mobile, online, or social media. The breadth of our lawyers’ experience allows us to utilise in-depth knowledge of many industries including retail, food and beverage, consumer packaged goods, automotive, fashion, entertainment, cosmetics, natural health products, and more.
Wood & Lee provides exceptional service in helping our clients’ structure and implement contests, games, sweepstakes, and other promotions such as gift cards, coupons, rebates, and reward programs to comply with applicable laws. We have particular expertise in the area of social media, viral campaigns, and user-generated content. We also assist with the development of branded entertainment programs including branded content creation for film, television, the internet and mobile devices.
Wood & Lee advises on all aspects of consumer goods, including product manufacture, packaging and labelling, importing, exporting, and compliance with specific rules of regulated products such as hazardous products, electronics, food, natural health products, cosmetics, and medical devices. We provide full-service advice with marketing, advertising, and product development initiatives.